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MDDA APPOINTS

MS SHOESHOE

QHU AS CEO

The Media Development and Diversity Agency
(MDDA) is happy to announce that it has appointed
Ms Shoeshoe Qhu as the permanent Chief
Executive Officer of the agency, effective January
2024.

Prof Hlengani Mathebula, the chairperson of the
Board, expressed the board’s satisfaction with the
appointment: “after undergoing a rigorous, robust,
and thorough selection process, Ms Qhu emerged as
the best candidate. We are pleased that this
appointmen represents significan movemen forward
in ensuring stability for the agency. We are also proud that
we found the best person for the job with wealth of
experience in the media industry, along with a deep
understanding of digital media, marketing, brand
management, and community media”.

Ms Qhu began her career in radio in 2004 as a

volunteer field reporter for Cape Town- based
community radio station Radio Zibonele. She
gained extensive experience managing diverse
stakeholders both internally and externally within
the broadcasting sector and has a solid
understanding of the legislative requirements of
broadcasting with a specific focus on regulatory
compliance. She is steeped in community
media having assisted community radio
stations with licensing their stations and is
known as an advocate for media freedom.
“I am thrilled to take on the challenge of leading the
MDDA together with my new colleagues and the

board in the ne phase of the diversification and

developmen of the media. As pas beneficiary of an
MDDA bursary and having witnessed the agency’s work over
the past 20 years, I am enthusiastic about the greater
opportunities ahead for the organization to contribute to a
sustainable media industry in our country”. Said Ms Qhu.
Please join us in welcoming Ms. Qhu to the MDDA family. We wish her
success in executing her assignment at the MDDA.

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