Community Media Projects that are registered as a Section 21, NPO, NGO or CBO can apply for this category.
The MDDA Act defines community media as “any media project that is owned and controlled by a community where any financial surplus is reinvested in the media project”.
Community media projects are defined as a geographic community or a community of interest. In addition, there is a strong emphasis on public participation and is not for profit.
Small commercial media Projects that are registered as a Sole Proprietorship; Close Corporation or Private Company can apply in this category.
The MDDA Act defines small commercial media as “independent media enterprises or initiatives that are run for personal gain as micro, very small or small business as classified in the National Small Business Act, 1996.
Small business "means a separate and distinct business entity, including co-operative enterprises and non-governmental organizations, managed by one owner or more which… can be classified as a micro-, a very small, a small or a medium enterprise by satisfying the criteria mentioned in columns 3, 4 and 5 of the Schedule…”.
The Act uses three indicators: Number of people employed, turnover and assets of the business.
Criteria For Funding
The following criteria are taken into account when the MDDA Board adjudicates an application:
*The extent to which the project promotes media development and diversity.
* The likely impact of the project on historically disadvantaged communities and persons not adequately served by the media.
* Affidavit that you are not connected to or owned/ controlled by : Any commercial media entity or individual (Caxton, Kagiso Media, SABC, ETV, Multichoice, Primedia, M-Net, Media 24, Arena Holdings, Independent Newspapers, etc.); Any political party or Government
* Business Plan including 3-year financial projections/plan (Please follow business plan template downloadable in online application system)
* Budget (your funding request using the excel template downloadable in online application system)
* A copy of your broadcast licence
* A copy of your programming schedule
* Copies of key personnel CV’s (max 4)