The Youth Voice

The Youth Voice is a small commercial newspaper founded in 2010 by Lerato la batho, a 100% black owned company. The project targets youth and schools of the Ehlanzeni District Municipality which, per the previous cen- sus, has some 41.9% of the province’s population (Mpumalanga). The paper positions itself as a multi-racial youth publication in the Bushbuckridge Local Municipality.

The Youth Voice’s aim is to make the youth and unemployed aware of job opportunities and to encourage them to take positive steps in life and make informed career choices. Besides targeting youth, The Youth Voice also carries local community stories, insight about the economy, politics, government programmes, notices, and SMME and business opportunities. A commercial page is in place to allow these SMMEs to advertise their products and success stories are included as content to encourage more players. Domestic stories dealing with child care, cooking, meetings, educational tips and local sports are covered in the publication. The Youth Voice publishes in 60% English, 15% SiSwati, 10% Xitsonga, 10% Sepulane and 5% Afrikaans.