IN CONVERSATION: SHINING A SPOTLIGHT ON WOMEN LEADERS IN THE COMMUNITY MEDIA SECTOR
IN CONVERSATION: SHINING A SPOTLIGHT ON WOMEN LEADERS IN THE COMMUNITY MEDIA SECTOR
08 March 2025
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International Women's Day (IWD), celebrated annually on 08 March 2025, aims to acknowledge the social, economic, cultural, and political accomplishments of women globally. To mark the incredible achievements of women in community media, the Media Development and Diversity Agency (MDDA) had the privilege of chatting with Anetta Mangxaba, Editor of Dizindaba Newspaper and Chairperson of the Association of Independent Publishers.
Dizindaba Newspaper is a vital isiXhosa publication that serves the Eastern and Western Cape provinces with a mission to bridge the communication and information gap between isiXhosa-speaking communities and government spheres. Furthermore, the community newspaper which has enjoyed support from the MDDA, plays a critical role in promoting social cohesion and inclusivity in communities where it is distributed for free at taxi ranks, train stations, bus stops, clinics, municipal offices, schools, and government departments. In an interview with the MDDA, Ms Mangxaba reflects on the challenges and opportunities facing women in the media sector, and the importance of amplifying marginalised voices.
1. What does International Women’s Day mean to you, and how do you celebrate it? International Women’s Day is a moment to reflect on the strides women have made in South Africa, from the 1956 Women’s March to today’s ongoing fight against gender-based violence and economic inequality. It’s also a reminder of how much more needs to be done. I celebrate by supporting and amplifying the voices of women, whether it’s through mentorship, storytelling, or elevating the work of South African women in media, activism, and leadership.
2. How do you think we can use International Women’s Day as a catalyst for change and progress? Beyond hashtags and corporate statements, real change requires sustained action. In South Africa, this means pushing for policies that protect women from gender-based violence, ensuring equal pay in media and other industries, and holding newsrooms accountable for diverse and fair representation. The media plays a key role in not just reporting issues but driving conversations that lead to systemic change.
3. Have you noticed any positive changes in gender representation in the media industry over the years? What still needs improvement? Absolutely. More women are taking leadership roles, and there's growing awareness of the need for gender diversity. However, we still have work to do, especially when it comes to closing the pay gap, addressing workplace harassment, and ensuring that women from diverse backgrounds have equal opportunities.
4. What do you think are the most significant barriers to entry for women in the media industry, and how can we address them? One of the biggest barriers is the lack of equal opportunities, particularly in leadership roles. Women are often branded into certain beats, like lifestyle or entertainment, rather than hard news or investigative journalism. To address this, we need mentorship programs, gender-inclusive hiring policies, and a commitment to equal pay and representation at decision-making levels.
5. In what ways do you think media can play a stronger role in advancing gender equality globally and in South Africa? The media must challenge harmful stereotypes, hold those in power accountable when women’s rights are threatened, and create platforms for women’s voices—especially in South Africa, where issues like femicide and economic disparity require urgent attention. We also need more stories written by women, not just about them. South Africa has many talented female journalists and editors, and ensuring they have leadership roles is crucial.
6. How do you balance advocating for women’s representation while ensuring diverse and intersectional voices are heard? True representation goes beyond just gender—it must also reflect race, class, disability, and other intersections. In South Africa, where economic inequality remains a barrier, it’s important to amplify the voices of women from different backgrounds, especially those in rural areas who are often underrepresented in mainstream media. We need to create space for all women—not just those already in positions of privilege.
7. May you share an instance where you had to challenge gender bias in your career? How did you navigate it? Without a formal media background, I often faced scepticism from my male colleagues, who doubted my ability to run a newsroom or cover stories effectively. There was a perception that I was 'too soft' and lacked the bravery needed for hard-hitting journalism. Even in the field, I encountered situations where sources and subjects directed their attention toward male journalists, reinforcing the gender bias in the industry. However, I navigated these challenges with persistence, self-empowerment, and an unwavering focus on my goal—to tell impactful stories with integrity and excellence. Over time, my work spoke for itself, proving that determination and skill matter more than outdated perceptions.
8. How do you think your experiences as a woman in media have shaped your perspective and approach to your work? I’ve learned to be more intentional about the stories I tell. I look for voices that are often overlooked and challenge narratives that reinforce stereotypes. Being a woman in media has also made me more resilient and aware of the importance of community and collaboration.
9. How do you think the media industry can better represent and amplify the voices of women? Media outlets need to be intentional about diversity in both content and leadership. This means more women in executive roles, more female experts and sources in stories, and a conscious effort to tell women’s stories from their own perspectives. Representation isn’t just about numbers—it’s about ensuring authenticity in storytelling.
10. Was there a defining moment in your career that shaped your journey as a woman in media? A defining moment in my career was becoming a board member of one of the largest media organizations in the country and now serving as its chairperson. This platform has given me the opportunity to advocate for women in media, ensuring they have a voice and are empowered—not just as journalists, but also as managers, publishers, graphic designers, and beyond. It has reinforced my commitment to driving inclusivity and creating spaces where women can thrive and lead in the industry.
11. What personal or professional challenges have you faced as a woman in the industry, and how did you overcome them? One of the biggest challenges has been balancing assertiveness with the way women are often perceived when they speak up. I’ve learned that confidence and credibility come from preparation and consistency. Over time, I stopped worrying about being "likeable" and focused on being respected.
12. Who has been your biggest mentor or role model in the industry, and what lessons have you learned from them? Because I didn’t come from a media background, my biggest—and only—mentor has been my husband. From him, I’ve learned that journalism isn’t about playing it safe; it’s about having the courage to ask tough questions, even when it’s uncomfortable. His guidance has reinforced the importance of fearless storytelling and staying committed to the truth, no matter the challenges.
13. Do you have a story you can share about a time when you felt empowered or inspired by another woman? There is a publisher in the Eastern Cape who runs a women's magazine, and she has always been a source of inspiration for me. Her unwavering passion for uplifting women in rural areas, as well as her deep commitment to preserving the isiXhosa language, culture, and traditions, is truly remarkable. Through her work, she not only celebrates the richness of her heritage but also empowers rural women in areas such as culture and agriculture, giving them a platform to thrive. Her dedication continues to inspire me to use storytelling as a tool for empowerment and change.
14. What message do you want to convey to women around the world on International Women’s Day? Your voice and your story matter—whether you’re a journalist, activist, entrepreneur, or student. South African women have a legacy of resilience, from the women of the anti-apartheid movement to today’s leaders in business and media. Keep pushing forward, even when the odds are against you. And most importantly, support one another—when we uplift each other, we all rise.
15. What advice would you give to young women aspiring to enter the media industry? Be fearless, be persistent, and never underestimate the power of your voice. Journalism is tough, but the stories you tell can create real change. Seek mentors, take up space, and don’t be afraid to push back against biases. Your perspective is needed.
16. What is one action you encourage people to take today to support and uplift women in media and beyond? Support women-led media platforms and journalists. Subscribe to publications and podcasts created by South African women, share their work, and advocate for more opportunities for female journalists and storytellers. Representation matters, and every small action contributes to progress. International Women's Day is a call to action, a reminder that we must continue to work towards a world where women are valued, respected, and empowered. Let us rise to the challenge and create a brighter future for all.
17. What do you hope your legacy will be, and how do you want to be remembered? I want to be remembered as someone who used her platform to elevate others, tell meaningful stories, and challenge the status quo. If I can inspire just one young woman to pursue journalism fearlessly, then I’ve done my job.
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