Overview
About Us
The Media Development and Diversity Agency (MDDA) is a statutory development agency for promoting and ensuring media development and diversity. It is a partnership between the South African Government and major print and broadcasting companies to assist in, amongst others, developing community and small commercial media in South Africa. It was established in 2003, in terms of the MDDA Act No. 14 of 2002 and started providing grant funding to projects on 29 January 2004.
Vision
Accessible, developmental, diversified, and sustainable community and small commercial media.
Mission
To support the development of a vibrant, innovative, sustainable, and people-centred community and small commercial media sector through resourcing, critical sector insights, capacity-building and ensuring inclusive participation of historically disadvantaged communities.
Values
The guiding principles that inform our organisation’s culture and leadership and management style are embedded in the African ethos of Ubuntu/Botho. We are developmental in our orientation and character and a responsive, accountable, and empathetic organisation. This spirit is embedded in the following values that sustain us.
Licensed community radio stations in South Africa
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Number of community radio stations on air in South Africa
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Number of community radio stations funded by MDDA
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Number of independent print publications in South Africa
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Values Statement
Integrity
We are honest, trustworthy, transparent, reliable, fair, accountable, and responsible for our actions.
Caring
We care for our people, our customers, our communities, industry stakeholders and the environment.
Excellence
We strive to achieve the best possible results in everything we do. We are efficient, effective, service delivery orientated, punctual, performance-driven and work collectively.
Commitment
We are passionate, go the extra mile, responsive, have a strong work ethic, are consistent and accessible.
Innovative
Future forward, thought leadership, open, dynamic, moving with the times, receptive to new ideas. in our dealings with internal and external parti.